Is Automated Tweeting Good For Marketers
Sunday, July 19th, 2009I recently stumbled upon the site proxifeed.com. The site offers an automated tweeting service. I considered signing up, but I was a bit skeptical. I think that having an automated service misses the entire point of using twitter – it’s about the community. As I looked more into proxifeed.com’s service, I began to understand the reasons why one might consider using it.
According to Proxifeed, the primary purpose of the service is to get more people to follow you on Twitter.
Proxifeed creates and broadcasts automated postings into your Twitter feed
Use keywords that match your areas of interest and let Proxifeed identify relevant real-time web content. Mix-in other RSS sources too. See your feed become exciting and engaging. More and more people will notice and start following you.
To many businesses and marketers, tweeting is just another strategy used to reach potential clients. But if you joined a community, you participate in the community. Marketing is about building relationships and I’m not sure an automated system will enable you to do that.
If you think that you don’t have anything to say, you are wrong. Have you seen some of the tweets of the people you are following? The other day, I tweeted, “Need a break. Going to lunch.” While this wasn’t my only tweet for the day, you will find that a percentage of tweets are random. On that particular day, I tweeted from my I-phone while I set up an Ubuntu webserver. I tweeted the entire date, documenting my experience on Twitter – and going to lunch was one of my experiences.
You will find that I was not the first to send a tweet about going to lunch. So, if you happen to be watching the NCAA basketball tournament, tweet about it (I did). Perhaps using Proxifeed.com’s service is a good way to increase followers, but in the end you will have to get involved in the community.