I have been doing a lot of web development lately and haven’t had much time to do a lot of marketing. A few months ago, I happened to notice Google Trends. Although there are many websites and tools that have replaced Yahoo’s Keyword Selector too, this Google tool displays a bit more granulated results. Top 10 countries. Top regions within a country. Subregions. Cities. Wow.

I searched for the word ‘ajax’ (I’m such a geek). The top country searching the word “ajax” was the Netherlands. I then selected ‘United States’ from a Country Region drop-down. Utah was the top State drop down searching for the word ‘ajax’.

I clicked on the “Utah” link and found that Orem, UT was the top city looking for the word ‘Ajax”. Now I really didn’t need to know that, but it is interesting that I can view this type of information.

I am also able to see a graph of the search volume over a specified set of time (all years, last 30 days, etc). Google Trends is a marketer’s dream, both on and off line. Being able to narrow your search to your locale is just a tremendous asset when you are marketing your product. Not only can you see the demand, you can also see how it trends over time.
Wow.

The Google Trends category will be used to display interesting searches I may do on a particular day. Go to Google Trends and explore multi-region search.

Want to Sell More on the Net? Change the Process to Change the Results!

Want to sell more on the Net? Write better. The power is in your words!

Unfortunately, at least 98% of small business sites start “at the end”… the sale.

Great Netwriting is actually far more than writing great sales copy.

Before you write to sell, take an order and ship a product…

You need traffic. PREsold traffic.

And sales copy does not do that.

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As you may know, without absolutely kick-butt copy, it won’t matter how much traffic you get, how high you are in search engines, or any of that other stuff. Maybe you’ve written a couple sales letters, maybe you’re read books on copywriting, heck… you can probably even recognize good copy when you see it. But your copywriting still isn’t that good and your website is not making the kind of money you want to make.

Don’t blame yourself. You see, what you’re probably missing the thinking process that goes on while the copy is written, and why the copy is written the way it is, and what makes it work. What if you can tap into the “thinking process” of a world-class copywriter?
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